• October 2, 2022
Portraits by PMC

Apple premium reseller Power Mac Center (PMC) is no stranger to celebrating communities with unique stories waiting to be shared. This was the inspiration for “Portraits,” a special visual storytelling series created in collaboration with Filipino photographers showcasing the camera prowess of the iPhone. 

“Power Mac Center recognizes the power of the platform we are given, using the technology that we have, to put the spotlight on communities with important advocacies,” said Joey Alvarez, PMC director of product management and marketing.

“We put this series together not only to lend a face and voice to our subjects, but to inspire our audience to use their talents, pursue their passions, and make their mark, with the help of their favorite Apple devices,” Alvarez added.

The communities

The episodes of “Portraits” juxtapose two extremes: the quiet calm of Masungi Georeserve’s eco-conservationists against the unapologetically flamboyant drag queens of Butterboy Bakehouse. The contrast deliberately showcases the lengths to which iPhone photography stretches, effectively catering to every subject in between.

Featuring the fabulous drag queens Naia, Drag Race Philippines contestant Precious Paula Nicole, and Pura Luka Vega, the latest episode was shot on iPhone by photographer Cru Camara who has worked with international publications and global brands.

It was set against the backdrop of Butterboy Bakehouse, which offers both delectable homemade croissants and entertaining performances during daylight drag or what they call as “drag brunch” and “meriendrag.”

Earlier, PMC tapped conservation photographer and filmmaker Noel Guevara to take the iPhone on a hike, along with the rangers of Masungi Georeserve and three city-based hikers who find sanctuary in nature.

Scaling the verdant trails of the protected forest, they shared stories of their memorable climbs, confessed to what (or who) inspired their first hike, and reflected on the fulfillment they find in hiking.

Shot on iPhone

Through stunning photos and videos shot on iPhone, Guevara gave justice to the Masungi staff’s decades-long conservation efforts and hard work to achieve a balanced coexistence of man and nature in this little piece of paradise.

Meanwhile, Cru examined identity and the way femininity and masculinity co-exist. Armed with an iPhone, Cru was able to capture the vibrant drag scene as the queens transformed into larger-than-life characters, aimed at making drag mainstream in Philippine culture.

See the photos and watch the full stories of “Portraits” unfold here or on PMC’s YouTube channel.

iPhone 14 Philippine launch

“Portraits” is part of Power Mac Center’s iPhone for All campaign, which aims to bring the iPhone closer to more Filipinos. By extending exciting offers, and creating great shopping experiences, PMC makes it easier for all to finally upgrade to an iPhone.

Excited to get the much-anticipated iPhone 14 series? Fill out this survey form to be notified when the devices hit local shores. Meanwhile, other iPhone series are available for purchase at all Power Mac Center or The Loop branches, Viber Store, Lazada, and Shopee.

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