• August 2, 2026

Power Mac Center (PMC) welcomed the arrival of the iPhone 17 Series and iPhone Air with a grand midnight launch.

Held at PMC Apple Premium Partner stores in Greenbelt 3 and SM Mall of Asia, the event treated hundreds of eager customers to live performances, games, and freebies.

Forty-one more PMC and The Loop stores nationwide also opened their doors at midnight on October 17, allowing fans across the country to get their hands on Apple’s latest flagship devices at once.

Early bird customers took home premium freebie bundles, P30,000 worth of free accessories, and special perks from partners Bo’s Coffee, Grab, and Lojel. They also enjoyed trade-in offers of up to P57,000 off, 50% discounts on select cases and screen protectors, and 30% off on Apple and premium accessories. Customers during the midnight store opening at SM Lanang enjoyed the same.

College student Marc Dave Afan is the first official iPhone 17 buyer at Power Mac Center’s Midnight Launch at Greenbelt 3

Those who joined the celebration in other branches across Luzon, Visayas, and Mindanao received P4,000 worth of accessories for free and enjoyed the trade-in offer and special discounts on accessories.

Each venue had its own lineup of performers. Greenbelt 3 featured Lola Amour, Rob Deniel, and Clara Benin, while SM Mall of Asia rocked with SunKissed Lola and Janine Teñoso. Hosting duties were handled by Ai Dela Cruz, Sam YG, Macoy Dubs, and Hans Kho.

Missed the midnight fun? Exclusive offers continue until November 2 under PMC’s “iPhone for All” campaign. PMC has also partnered with banks and non-bank financial institutions to help make payment lighter.

  • Save as much as P9,000, pay in 0% installments, buy now pay later, and/or earn cashbacks (depending on your financial services provider).
  • Get up to P57,000 off when you trade in an iPhone 16 Pro Max; up to 50% off on select iPhone cases and screen protectors; and up to 30% off on select Apple and premium accessories.
  • From October 9 to November 2, customers who will present their Club Wyndham Asia digital membership card can enjoy 10% off on AirPods and up to 10% off on select premium accessories.

At The Loop SM Makati, every iPhone 17 series or iPhone Air purchase earns a token for the gashapon machine, with prizes ranging from an iPhone 16e or Apple Watch Series 10 to premium accessories worth up to P26,000. Meanwhile, The Loop Uptown Mall offers a free customized phone case from Happy Case’s vending machine with every purchase. These offers are available from October 17 to 19 only.

The iPhone 17 series and iPhone Air are now available in all PMC and The Loop stores nationwide and online via the Web Store and The Loop by Power Mac Center on Shopee.

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