nubia Philippines has concluded its four-month #EnterTheNEOverse campaign with the official turnover of a brand-new Geely GX3 Pro and a nubia Neo 5 GT to the grand prize winner of its nationwide “nubia Neo 5 Series: Your Next Phone Could Be Your Next Ride” raffle promotion.
The campaign, which ran from March to July, combined product launches, grassroots esports tournaments, digital activations, creator collaborations, and brand partnerships to promote the nubia Neo 5 Series while expanding the company’s gaming community in the Philippines.
#EnterTheNEOverse began in March at SM Megamall Fashion Hall, where nubia Philippines, together with UNISOC, Geely Philippines, and Tianlala, introduced the nubia Neo 5 Series through interactive gaming activities, exclusive offers, and appearances by brand ambassadors ONIC Philippines and actress Sanya Lopez.
As part of its community initiatives, nubia and UNISOC partnered with ONIC Philippines to stage the Clash of Sonics Community Tournament, giving aspiring mobile esports teams an opportunity to compete. Champion team Totch ODK Heroes won five nubia Neo 5 5G smartphones during the nubia 6.6 NEOverse Hypermode Live event.
nubia also sustained consumer engagement through TikTok activations, livestreams, e-commerce promotions, and creator collaborations.
The campaign culminated in the official turnover ceremony to the grand prize to Clark Adel Marquez, whose winning entry came from a nubia Neo 5 Series purchased by his father, Adel Era Marquez.Company executives from nubia Philippines and Geely Motor Philippines led the ceremonial turnover.
Following the campaign’s conclusion, nubia Philippines announced that the NEOverse initiative will continue in August with #NEOverseMaxOut: Max Out Your World, alongside the launch of the nubia Neo 5 Max and nubia Neo 5 GT Special Edition.
The NEOverse Goes Beyond Limits
More than a successful smartphone launch, #EnterTheNEOverse reflected nubia Philippines’ commitment to creating experiences that go beyond devices bringing together gaming, community, and meaningful brand partnerships.
The journey continues this August with #NEOverseMaxOut: Max Out Your World, marking the next evolution of the NEOverse.
With the upcoming launch of the nubia Neo 5 Max and nubia Neo 5 GT Special Edition, nubia expands the NEOverse beyond gaming into a broader lifestyle ecosystem, empowering users to maximize every passion, from entertainment and creativity to productivity and everyday life.
