• September 22, 2023

Nike marked 50 years of game-changing design and innovation last year, and next month it will release a new book that encourages the next generation of athletes to image “the infinite possibilities of design and sport.”

No Finish Line opens with a foreword by Nike’s Chief Design Officer, John Hoke:

‘It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport – and design.’

The book also contains speculative fiction by journalist Geoff Manaugh, as well as essays by Sam Grawe that describe five major shifts design may undergo in the coming decades based on interviews with more than a dozen of Nike‘s designers, engineers, researchers, scientists, researchers and leaders.

No Finish Line is designed by Zak Group and features custom illustrations by Bráulio Amado and synthesized imagery by PWR. It’s set to release on February 14 for $26.

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