The National Basketball Association (NBA) and vivo today announced a multi-year marketing partnership that marks the return of vivo as the NBA’s Official Smartphone in the Philippines.
The agreement builds on a previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA, the league’s global youth basketball program for boys and girls. and NBA 3X Philippines, a 3-on-3 basketball tournament featuring men’s and women’s teams, interactive fan activities, and authentic NBA entertainment.
With this partnership, vivo will be the Presenting Partner in the Philippines of NBA All-Star Voting, a platform that gives fans the opportunity to vote for the NBA All-Star Game starters via the NBA App and NBA.com. vivo will also return as an official partner of NBA 3X Philippines presented by Mountain Dew, which will take place later this year.
As part of the new agreement, select vivo stores will have dedicated NBA sections that will will showcase vivo smartphones streaming NBA games and content from NBA League Pass, the premium service for watching live games on the NBA App.
In addition, vivo will launch promotions that will provide fans in the Philippines with the chance to win authentic NBA prizes. The NBA and vivo will also co-develop content for the NBA’s localized Facebook and TikTok pages in the Philippines.
“We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. “Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.”
In a statement, vivo Philippines management said that the brand’s “passion for innovation extends beyond the confines of technology” and that they “recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives.”
“This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA that enable us to foster a deeper connection between our brand and the world of sports,” the statement continued.
Fans in the Philippines can shop for official NBA merchandise at the NBA Stores at SM Megamall and SM Mall of Asia and at NBAStore.com.ph. For all the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, X, and TikTok.