• June 13, 2024

Technology plays a large role in breaking down stereotypes. New innovations and groundbreaking advances in technology give anyone the ability to do jobs and chores that were otherwise gendered. Housework, for example, has always been a role assigned to women by default. LG has invested in numerous products aimed at giving women the freedom to explore their lives outside the regular household chores.

Through the simplicity and hassle-free nature of LG home appliances, everyone is given more time and freedom to pursue and live the kind of life they want. 

In its Women’s Month campaign, LG focuses on how its clothing care solutions—consisting of washing machines and dryers—can bring out the best version of you. Instead of looking at laundry as a chore, LG makes doing the laundry complement your lifestyle while protecting your clothes against wear and tear. With intuitive controls and precise settings, you can do the laundry with a click of a button so you can do other things.

Meanwhile, the LG Styler is key to looking sharp in every outfit. It refreshes and removes odors from fabrics, and utilizes LG’s TrueStream technology to help reduce allergens and wrinkles in clothing so you can always step out in style.

“Women’s Month is all about empowerment and freedom,” said LG managing director Seungjae Kim. “We celebrate women all over the world and we hope that our innovations have played a part in achieving their goals. With the help of today’s technologies, LG celebrates these amazing women with modern solutions to help boost their quality of life.”

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