The International Olympic Committee (IOC) has announced a new Worldwide Olympic Partnership with global technology company TCL, extending through 2032.
TCL will serve as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.
The partnership aims to enhance the fan and athlete experience through TCL’s innovative technology. TCL products will play a significant role—from digital displays at the Olympic Games to household appliances in the Olympic Village. The collaboration will also focus on innovative marketing campaigns to bring the Olympic Games to a global audience.
TCL will contribute to the IOC’s Olympic AI Agenda, supporting fan and athlete experiences on site and at home. Additionally, TCL will support the “Athletes Moments” initiative that allows athletes to connect with loved ones around the world immediately after competition.
As a result of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organizations around the world, including every National Olympic Committee and their athletes, plus the Organizing Committees for the Olympic Games and Youth Olympic Games until 2032.
At the Olympic Games, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors and TCL RayNeo smart glasses.
