ABS-CBN, innovative entertainment company KROMA, and corporate venture builder 917Ventures are launching the country’s first multi-platform interactive channel this May.
PIE or Pinoy Interactive Entertainment offers Filipinos a digital upgrade to their traditional media consumption habits by allowing them to watch TV shows, join all-day contests, build following, and even steer the storyline of a teleserye across multiple screens including TV sets, laptops, desktops, and mobile devices.
On PIE, those in the audience are not just viewers but a well-engaged community that plays an active role in storytelling, game shows, and talk shows.
PIE is bringing back the classic game show Pera o Bayong that takes on a new level with an interactive format and prizes given away every hour to viewers at home.
It is also introducing the country’s first interactive teleserye UZI, and reality show Palong Follow, where viewers will work together to find the Philippines’ next big digital content creator.
The channel also has a roster of exciting shows that will invite viewers to take part and own: Ekstra Ordinaryo, Bida Body Part, and Playlist Natin.
ABS-CBN Chief Operating Officer of Broadcast Cory Vidanes said the company’s venture into PIE is testament to their organization’s boosted digital pivot.
“ABS-CBN is committed to bringing innovative content to as many Filipinos as possible, and in recent years, we have been engaging audiences more through a stronger digital presence and collaboration with various groups. Our partnership with PIE is a significant step in that direction and we’re looking forward to engaging with Kapamilyas in a whole new way,” said Vidanes.
Test broadcast of PIE began this month and will soon be available 21/7 to everyone through YouTube.
The channel will also be accessible to some 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces and to 85 million digitally connected Filipinos this May. To find PIE, viewers may rescan their digiboxes.