Hyundai Motor Philippines Inc. (HMPH) has chosen four local entertainment stars as its first-ever ambassadors: Piolo Pascual, Sarah Geronimo, Kim Chiu, and Paulo Avelino.
In the year-long partnership, these celebrities will boost the brand through public events and online campaigns. This includes activities coinciding with the 75th anniversary of diplomatic relations between the Philippines and the Republic of Korea. While the official celebration is on March 3, HMPH has prepared a series of activities that will range from April to June as a tribute to the aforementioned friendship between the two nations.
“We warmly welcome Piolo, Sarah, Kim, and Paulo to Team Hyundai. This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts,” Cecil Capacete, HMPH Managing Director, said.
“We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” he added.
Piolo, regarded as “Asia’s Drama Superstar,” has cemented his status with more than three decades in showbiz. He is widely praised for his acting and modeling, and he has expanded his accomplishments to include hosting, producing, and directing.
“Popstar royalty” Sarah Geronimo is known for her versatility and music performances. Her popularity reaches international acclaim, and she is set to receive the “Global Force Award” at the 2024 Billboard Women in Music Awards in Los Angeles, California.
Kim rose to fame after winning the Filipino reality show Pinoy Big Brother Teen Edition. Since then, she has launched a career as an actress, host, and recording artist. Forbes Asia named her one of the most influential Filipino personalities in 2020, acknowledging her philanthropic works.
Similarly, Paulo who is an actor, singer, and film producer, also kickstarted his career after participating in Starstruck, a reality celebrity search show. He has been acknowledged by peers and the general public as one of the country’s best actors of his generation, proven by his numerous acting awards.
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