• December 9, 2023

From February 3 to March 1, players of the massively popular online game Roblox can explore different adventure zones, play fun games, drive Hyundai’s coolest cars, and so much more in the virtual world.

That’s because Hyundai Motor Philippines Inc. (HMPH) has opened a localized server on Roblox called Hyundai Mobility Adventure (HMA), where players can explore and experience Philippine-themed content at the HMA metaverse space.

HMA was developed in 2021 as a new-age online customer experience platform to introduce the brand’s latest products, initiatives, and future mobility solutions to younger generations. It also provides constant in-game updates that aim to bring light to the different cultures of the regions that Hyundai is present in.

Here’s what you can expect at the HMA space:

  • Global Driving Center. Take the Hyundai Santa Fe, Tucson, or Staria for a spin while learning more about these models by answering a series of fun trivial questions before the clock runs out.
  • Philippine Driving Studio. Come to know the Hyundai Creta and Stargazer through three mini games that showcase their class-leading safety and comfort features as well as future-oriented look.
  • Philippine Local Culture Zone. Get a hold of one-time-only items like the traditional Barong Tagalog, and famous native treats such as halo-halo, sapin-sapin, buko pandan, and mango juice. You can also brew coffee with the IONIQ 5’s V2L (Vehicle to Load) function in the digital version of HMPH’s signature IONIQ 5 Café.

Meanwhile, HMPH will showcase the Hyundai Mobility Adventure live at the Glorietta Activity Center on February 24 to 26. It will feature interactive activities, prizes, and the latest vehicle lineup with event-exclusive offers.

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