• October 1, 2023

HONOR has opened its first ever Experience Store in the country.

Located at the 3/F Cyberzone of SM Fairview, the store houses the brand’s Magic, X, and N series devices, as well as its laptops, wearables, and tablet.

“In just four months this year, HONOR has introduced four new HONOR X series devices that truly uplifted the lifestyle of our consumers. Aside from that, we’ve expanded our brand presence and partnerships with our dealers, establishing more than 500 kiosks across the country,” said Stephen Cheng, HONOR Philippines Vice President. 

HONOR GTM Manager Steven Yan, Vice President Stephen Cheng, HONOR Star Sanya Lopez, Brand Marketing Manager Joepy Libo-on, and PR Manager Pao Oga

The brand also announced that it is targeting to open at least 100 experience stores across Luzon, Visayas, and Mindanao until the end of the year. 

Some of the HONOR Experience Stores opening this year include:

  • SM Marikina – April 2023
  • SM Consolacion Cebu – April 2023
  • SM Marilao – April 2023
  • SM Makati – April 2023
  • SM Sucat  – May 2023
  • SM Grand Central – May 2023
  • SM North EDSA – May 2023
  • SM Tanza – June 2023
  • SM Southmall – June 2023
  • SM Bacoor – June 2023
  • SM Sto. Tomas – September 2023

Meanwhile, HONOR also unveiled the limited-edition HONOR X9a 5G Midnight Black during the store opening. The ultra-tough phone boasts of a 120Hz OLED curved display, a 64MP triple camera system, and a two-day battery life.

The Midnight Black variant (P16,990) will be on April 20 at the HONOR Experience Store in SM Fairview, any HONOR kiosk and partner dealer store, and HONOR online stores on Shopee, Lazada, and TikTok Shop.

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