In celebration of its 10th anniversary, Grab Philippines recently held GrabNEXT, an annual merchant conference offering best-in-class learning and networking opportunities to tens of thousands of brands and MSMEs on the Grab platform.
Aptly themed Dare. Dream. Deliver, this year’s conference focused on helping more entrepreneurs on the Grab platform scale, succeed, and become Biga10s with the help of various tools, programs, and initiatives available on the Grab superapp and platform.
Grab Philippines Head for Deliveries Enterprise Martin Luchangco unveiled several key programs and features to better support the continued growth of Grab merchant-partners.
- Scan to Order. This latest feature allowing consumers to easily view and place their dine-in orders through the Grab app help improve operational efficiency while enhancing consumer dining experience.
- GrabMerchant Community. This exclusive online community—where best practices, tips, and feedback are shared among Grab merchant-partners— encourages local businesses to empower and support each other.
- Mastercard Business Tool Kit. Grab has teamed up with Mastercard to produce 20 educational videos on financial literacy, digital marketing, and business expansion, and will be available to all Grab merchant-partners through the GrabMerchant app this July 2022.
- GrabMerchant Masterclass. These exclusive learning opportunities are carefully designed and tailored to meet the needs of merchant-partners. They cover courses on business management such as Cashflow and Budgeting, Digital Marketing, and Customer Service, as well as food safety certification courses in partnership with the Food Safety and Hygiene Academy of the Philippines (FoodSHAP)
Meanwhile, GrabAds Philippines Client Partner Manager Rina Laurel shared how merchants can better maximize their online presence through several GrabAds solutions that can cater to any goal whether it’s highlighting a specific product with the Banner Ads or gaining insights on brand visibility through Self-Serve Reporting.
Grab Financial Philippines Head of Lending Erwin Yamsuan reinforced Grab’s commitment to the success of merchant partners through Quick Cash. Through this lending program, Grab Merchant Partners can access pools of financial support from Grab to help with their daily business needs, and support their long-term growth prospects.
GrabNEXT also showcased several thought leaders and industry experts such as culinary artist and TV host Chef Jeremy Favia, Let’s Eat Pare founder Mark del Rosario, and media personality Christine Bersola-Babao who shared various insights and best practices on encouraging culinary creativity, highlighted the importance of empowering local businesses.
To equip its merchant-partners with fresh and actionable insights, Grab also released its 2022 Food and Mart Trends, which includes the shift in consumer trends from 2021 to 2022, analyses of Grab’s most frequent consumers, and the top categories consumers crave for on GrabFood.
If you want to kickstart your BIGA10 journey, you can sign up to be a GrabFood merchant here.