The inaugural GCash Eco Run last March 23 turned Ayala Avenue into a green movement, with over 12,000 runners joining the event to promote environmental sustainability.
With the support of its event sponsors and sustainability partners, this milestone initiative has already planted 76,000 trees across 11 hectares in the Negros region.
In support of the South Negros Reforestation Initiative, a long-standing partnership between Silliman University and GCash, each sign-up to the GCash Eco Run contributed to the planting of a grey stilted mangrove tree in Negros Occidental. GCash doubled their commitment by pledging an additional tree for every participant. This means that the runners alone contributed 24,000 new trees.
The event also served as a platform to raise awareness on sustainable living, bringing together partner organizations and eco-conscious brands to share their advocacies and inspire collective action.
Organizations such as Berdeng Kalaw, Caritas Manila, Zolo, and Aling Tindera participated, while eco-merchants such as Cut the Craft, Bukid ni Bogs, Wonderhome Naturals, Eco Shift, and Commune. Runners were also present to offer products. Attendees also received GCash VISA cards made from 100% recycled plastic.
GCash’s in-app feature GForest allows users to earn green energy points through everyday transactions. These points are used to plant trees across the country in partnership with local organizations, demonstrating the company’s commitment to using technology for environmental good.
Corporate sponsors including IKEA Philippines, Globe AT HOME, Pay & Go, and eTap Solutions also contributed to the initiative by pledging trees.
