Mobile wallet GCash has partnered with the Provincial Government of Bohol to revitalize the province’s tourism industry through their joint campaign, Sulong Turismo.
Sulong Turismo will help boost the tourism sector by integrating digital payment solutions in local tourism campaigns.
Local government units (LGUs) with popular tourist spots will be empowered to adopt convenient cashless payments in travel booking and accommodation, among others. By leveraging these digital tools and highlighting their benefits, the campaign hopes to enhance customer satisfaction, drive repeat visits, and invigorate the overall tourist experience.
The campaign was officially inaugurated through a dynamic seminar and dialogue, where the advantages of a digitalized tourism industry were discussed, with a particular focus on LGUs with prominent tourist destinations.
During the event, the Department of Tourism (DOT) unveiled plans for infrastructure development, a dedicated tourism website, and a cutting-edge tourism app. These initiatives aim to incentivize tourism-related businesses to embrace digital payments, ultimately fostering growth and prosperity in the sector.
The concept of a tourism circuit was also presented. A tourism circuit encompasses a strategic route or itinerary that connects multiple tourist attractions within a specific region. This structured approach promotes the region’s diverse offerings and entices tourists to spend more time discovering unique destinations.