Casio G-SHOCK, the iconic watch brand synonymous with durability and innovation, has launched its latest campaign, “Tough Like You,” that encourages individuals to embrace both internal and external toughness, no matter the scale of the situation, large or small. It’s also a tribute from G-SHOCK to those who out-tough the tough world day by day.
G-SHOCK believes that toughness extends beyond physical strength. It’s about mental fortitude, perseverance, and the ability to overcome obstacles. The brand’s new G-STEEL color-dial watch series embodies this spirit, reflecting the resilience of its wearers.
In line with the campaign, G-SHOCK has partnered with basketball star Dwight Ramos, who plays for Gilas Pilipinas and Levanga Hokkaido of the Japanese B.League.
Known for his tenacity and dedication, Ramos embodies the G-SHOCK spirit. His journey as a professional basketball player, filled with both triumphs and challenges, mirrors the brand’s philosophy of overcoming adversity.
To complement the campaign, G-SHOCK unveiled its GBM-2100 series. This new model combines the classic octagonal design with advanced features such as Bluetooth connectivity and solar power.
Aside from shock resistance, this timepiece is also water-resistant to up to 200 meters.
Available in three striking dial colors—classic black, sleek blue, and vibrant green—these timepieces exude style while maintaining the brand’s signature toughness.
Crafted with a band made of bio-based resin, the GBM-2100 models seamlessly transition from casual to business settings, making them versatile companions for any adventure.
The GBM-2100 series is now available at all authorized G-SHOCK stores for P18,300.
.jpg)
.gif)
