Canva Philippines has partnered with SB19 and Sony Music Entertainment to launch “Kaya sa Canva,” a campaign that gives the P-pop group’s fans access to official creative assets and design tools for creating fan content.
At the heart of the campaign is the new Canva-exclusive SB19 Creative Hub, where A’TIN can use official sticker packs, custom typography, and editable templates inspired by the group. The hub launches with templates for photo-booth strips, wallpapers, posters, and videos, with additional assets tied to SB19’s New Era era and latest single, “Lawless,” set to follow.
The campaign also introduces “KAYA,” an original song accompanied by a music video showcasing Canva’s design and video editing features while celebrating the creativity of SB19’s global fanbase.
According to Canva, the initiative reflects the growing role of fan communities in shaping music culture by encouraging supporters to become active creators instead of simply consuming content.
SB19, known for taking an active role in its music, choreography, and visual direction, said the campaign extends that creative spirit to A’TIN, whose fan projects have included digital artwork, concert banners, streaming campaigns, and online initiatives supporting the group.
Canva also cited research from global insights provider GWI showing that nearly 45% of Filipino internet users visited the platform in the past month, with Gen Z accounting for more than 61% of its monthly users. The company said the figures highlight how online communities increasingly use design tools for creative expression and collaboration.
The SB19 Creative Hub and its first collection of official templates are now available globally on Canva.
