Endurance, performance, and sustainability take center stage as BYD Cars Philippines teams up with Sunrise Events for BYD IRONMAN 70.3 Davao.
The partnership was unveiled at a ceremonial signing held at BYD Manila Bay, where the brand also introduced its newly formed BYD Triathlon teams—bringing together athletes, innovation, and purpose in one milestone moment.
The BYD Celebrity Triathlon Team is composed of Nico Bolzico (Run), Alden Richards (Bike), and Wil Dasovich (Swim). Joining them is the BYD Triathlon Team, featuring Olympian Jasmine Alkhaldi (Swim), cyclist Jens Jacobsen (Bike), and runner Jennifer Uy (Run). Together, the teams embody BYD’s core values of endurance, discipline, and high performance.
For BYD, the partnership reflects a shared philosophy between elite sport and advanced engineering. As a global leader in New Energy Vehicles, the brand sees strong parallels between the demands of IRONMAN and its own pursuit of innovation.
“BYD partnering with Ironman is a great opportunity to showcase sustainability in terms of sports and car manufacturing,” said Alden Richards. “The goal here is really to inspire a global movement where high performance and technology coexist.”
“Our partnership with IRONMAN 70.3 Davao is a testament to BYD’s commitment to endurance, performance, and technological excellence. By supporting this premier athletic event, we aren’t just showcasing our vehicles; we are proving that sustainable, electrified mobility can meet the most demanding standards of precision and power,” said Bob Palanca, Managing Director of BYD Cars Philippines.
Athletes also see a natural connection between racing and electric vehicle technology. Wil Dasovich shared, “In Ironman, energy management is everything. You have to be efficient and not just fast. Whether it’s a car reaching a 2,000-kilometer range or an athlete finishing a 12-hour race, both are dedicated to the business of ‘Long Range’.”
The partnership comes to life through the BYD Tech Tour: Ironman Edition, featuring interactive displays and a special Ironman-decaled BYD Shark 6 DMO, designed to engage fans and athletes alike.
Reflecting on the event’s wider impact, Nico Bolzico added, “This collaboration proves that we can host world-class events and I think that’s very important when it comes to athletes especially and at the same time, we can protect the planet.”
