AweSM Sinulog celebration takes over SM Cebu Malls

Sinulog Festival, one of the grandest and most colorful festivals in the country, was also the most aweSM celebration at SM malls in Cebu City. 

SM Seaside City Cebu and SM City Cebu held bigger, bolder, and brighter Sinulog festivities in partnership with the Cebu City government.

Festive Sinulog decorations and centerpieces transformed the malls’ atriums into a vibrant festival destination.

SM Seaside introduced the AweSM Cebu 2024 Artscape—expansive art installations around the mall that offered a modern interpretation on the ‘sulog,’ capturing the fluid movements of water that inspire the forward-backward steps of Sinulog.

SM City Cebu also showcased the AweSM Sinulog Square adorned with colorful Sinulog elements that made a very lively atmosphere and captured the essence of the festival.

The Ramon Aboitiz Foundation Inc. (RAFI), through The Kabilin Center (TKC), in partnership with SM City Cebu, launched the “Treasures of Devotion” exhibit located at the North Wing of SM City Cebu.

Visitors also had a glimpse of the Sto. Nino painting exhibit conducted by the Friday Group Sessionistas at the 3rd level of the Seaview Wing in SM Seaside City Cebu.

Cebuanos and balikbayans celebrated Sinulog in style as Island Souvenirs brought another edition of its Cut and Style campaign to SM Seaside City and SM City Cebu. Island Souvenirs continued to innovate and elevate the Sinulog experience by giving mallgoers an avenue to express not only the spirit of the festival but also their personal style.

Meanwhile, over 200 fur babies participated at the 1st AweSM Cebu Petstival last January 13 in SM Seaside City Cebu. The charming and cute pets showcased their #aweSM Sinulog costumes, leading to the crowning of the first-ever AweSM Cebu Petstival King and Queen, along with the recognition of the most creative pet stroller float.

Bowling enthusiasts also enjoyed the game as the beats rolled at the AweSM Cebu Bowling Party with DJ Skye, while ice skaters had an aweSM time when Next Stage joined the festive fun at the Ice Skating Rink.

The much anticipated Cebu Marathon 2024 kicked off in SM Seaside City with over 8,000 runners from all over the country. The run featured 42K, 24K, 12K, and 6K categories.

Donny Pangilinan and Maricel Laxa, who star in the first ever e-sports movie in the Philippines #GGTHEMOVIE, met with their fans at the Event Center in SM City Cebu on January 14, while “Tropa ni Tanggol” in “Batang Quiapo” held a mall show on January 20, also in SM City Cebu. 

Kapuso stars Kate Valdez, Kazel Kinouchi, Joaquin Domagoso, and Ken Chan also did a mall show on January 21 at SM City Cebu.

The Sinulog Festival Queen candidates showcased their colorful costumes at the Parade of Festival Costumes and Runway Competition held at SM Seaside City Cebu. Mariel Bogert, who represented Tribu Kang-Laon of Canlaon City, Negros Oriental, was awarded SM Seaside’s AweSM Sinulog Festival Queen 2024.

Foodies dined and enjoyed the StrEATs of Cebu booths in SM City Cebu, where they had a gastronomic feast of Cebu lechon and other delicacies. 

SM Seaside City Cebu also brought back the annual Lechon Festival at the City Wing Atrium. The Lechon Festival gathered famous lechon dealers in Cebu City and province. 

Revelers trooped to SM Seaside City’s Sky Park to dance and celebrate at the AweSM Cebu 2024 Skypark Party on January 21. The festivities kicked off at 4pm with Cebu’s top DJs and capped off with the Sinulog Grand Fireworks Display.