Autobot Offroad Philippines—the premier modification, accessories, and maintenance shop for 4×4, off-road, and overlanding vehicles in the country—celebrated its 16th Anniversary on August 9 with the theme, “We Grow, We Learn, We Experience.”
Autobot, which was named after the Transformer robots of which President and CEO Randy Lao was a big fan, started as a small carwash and detailing shop in 2007. It quickly evolved into Autobot Autoworks after it started marketing and installing car parts and accessories while servicing and modifying their customers’ vehicles.
As the automobile market grew and diversified, Randy and Chief Operations Officer (COO) Ken Lao saw the potential of the vast and relatively untapped 4×4, off-road and overlanding market and evolved the company into Autobot Offroad PH.
After partnering with high-quality brands such as Profender, Fuel Offroad, BF Goodrich, Michelin, Nitto Tires, Ridemax, Hamer, Option4WD, TJM, and others, and strengthening their main branch in Project 8, Quezon City and adding several branches nationwide, Autobot Offroad PH ventured overseas by opening two branches in Qatar through a franchised partnership with the S’hail Group.
During the anniversary celebrations, Autobot inaugurated its multi-bay service shop inside the Autobot Offroad HQ+ at No. 77 Road 20, Barangay Bahay Toro, Project 8, Quezon City. With the tagline, “Your Rigs, Our Care,” the Autobot Service Center offers periodic maintenance service (PMS), oil change and tune-up, wheel balancing, camber and alignment, brakes and underchassis service.
Customers can also choose from a wide selection and sizes of tires as well as aftermarket wheels. The service center also offers accessories, detailing and total car care services.