• July 20, 2024

In September last year, ASUS partnered with Filipino social entrepreneur and fashion accessory designer Zarah Juan to design and create a limited edition bag to launch the world’s lightest 13.3-inch 2.8K OLED laptop ASUS Zenbook S 13 OLED.

Made by artisan communities in the country and of locally available materials, the Zen Tote depicts the balance between aesthetics and functionality—the perfect accessory for the Zenbook S 13 OLED.

Zarah Juan Zen Tote

And now, the ASUS and Zarah Juan collaboration culminated through a specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines.

Artisans from Lake Sebu, Davao City, Isabela Province, Paete, Bulacan, and Marikina City gathered in Ortigas Center last March 9 at the Incredible Transformation: Future-ready Business Management Workshop for Filipino artisans.

Each community received an ASUS laptop to support them in their business transformation and digitize their day-to-day business transactions.

ASUS Philippines and Zarah Juan turned over seven laptops to the seven Filipino artisan communities

“Our philosophy has always been innovation that enhances users’ way of life,” ASUS Philippines Country Manager George Su shared. “We hope the ASUS Vivobook 13 Slate OLED laptops our Filipino artisans received will empower them to work toward incredible success and gear them up for the international export stage. We believe they are vital in preserving and expanding the vibrant Filipino culture.”

“The ASUS and Zarah Juan partnership is one of a kind because there is an aligned vision to dig deeper into how we can work together in empowering our artisans. We are thankful to ASUS for providing them the right tools they need to be more competitive and ready to face the global market,” Zarah Juan added.

Filipino artisans participated in a whole day workshop to learn how technology can make their livelihood more efficient. They got to familiarize themselves with creating data sheets and encoding business information such as product costing, materials inventory, and admin forms, to name a few. They were also taught how to take proper care of their laptops to ensure they can maximize their usage and benefits for future generations.

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