ASUS recently wrapped up its 2026 Asia-Pacific Partner Summit in Sydney, Australia, bringing together more than 215 partners and industry collaborators from across the region. Held under the theme “EVOLVE,” the event gathered key players—including ecosystem partners Intel and Microsoft—to share ASUS’ vision for growth, innovation, and leadership in Asia-Pacific.
During the summit, ASUS laid out its goals for 2026, highlighting a strong focus on deeper collaboration with partners and a push to strengthen its presence across markets. One of its major targets is reaching a 30% Consumer Notebook market share, driven by continued innovation, a more focused product lineup, and sharper go-to-market strategies.
Addressing the gathering, Peter Chang, General Manager, APAC Consumer Business at ASUS, emphasized that “EVOLVE” represents a strategic shift toward deeper collaboration.
“Amid current market complexities, together with our partners we are committed to aligning our digital transformation goals with a strong omnichannel strategy. This approach enables us to actively navigate challenges and create a marketplace where innovation directly contributes to customer excellence and long-term regional resilience,” he shared.
The summit also highlighted how ASUS plans to meet the challenges and opportunities of 2026. This includes creating smoother shopping experiences across online and offline channels, helping partners adapt through digital tools, and placing a strong emphasis on AI that delivers real value to users. While AI PCs are still in their early stages, ASUS stressed that the focus goes beyond hardware—aiming instead for intuitive, user-friendly AI experiences that genuinely improve how people work, learn, and create.
ASUS also addressed expected market challenges such as price increases and supply limitations. The company emphasized its commitment to working closely with partners to offer products across a range of price points, ensuring flexibility and choice for consumers.
On the product side, ASUS reaffirmed key portfolios designed for different lifestyles. These include Zenbook, ProArt, and Vivobook S for everyday and creative users, alongside gaming favorites such as ROG Zephyrus, Strix Scar, and TUF. The company also shared its vision for AI PCs, built around a hybrid AI roadmap and an intuitive virtual assistant experience.
In the Philippines, ASUS continues to show strong momentum, supported by retail expansion and enhanced partner support. “Our performance in 2025 is a testament to our strong relationship with our partners,” said Harrison Cheng, ASUS Philippines Business Development Manager. “As we move into the new year, we remain committed to supporting our stakeholders through our complete lineup of products and stronger retail strategies.”
As ASUS looks ahead to 2026, the company remains focused on working closely with its partners to bring smarter, more meaningful technology to consumers across the region.
