• July 21, 2024

Apple kicked off its annual Worldwide Developers Conference (WWDC) with a bang, showcasing a new era of AI integration called Apple Intelligence. This suite of AI-powered features aims to enhance user experience across various Apple devices.

Apple Intelligence will initially be available to the latest iPhone 15 Pro and Pro Max models, along with Macs and iPads equipped with Apple’s M-series chips.

During the conference, Apple demonstrated a range of AI-assisted tools designed for writing, image editing, and organization.

Apple Intelligence offers suggestions on tone and document formatting within apps like Mail. Image editing gets a boost with the ability to create custom emojis and an “Image Playground” that generates graphics based on user prompts. Photo editing tools include a “Magic Eraser” function for removing unwanted background objects, and a story creation tool that assembles photos and videos based on user descriptions.

According to Apple, most of these functionalities will run directly on supported devices. In instances where tasks require more processing power, data will be offloaded to secure Apple servers. The company says that none of the data related to Apple Intelligence activities will be viewed or stored by Apple

Software updates

Aside from Apple Intelligence, Apple also announced upcoming software updates across its product line:

iOS 18 offers increased customization options for the Home Screen and Control Center, alongside the ability to secure apps with Face ID. Messaging, Mail, and Maps receive improvements, while Photos gets a major redesign.

iPadOS 18 mirrors the features of iOS 18 for iPhones, with the addition of a dedicated calculator app and a floating toolbar for multiple built-in apps.

macOS Sequoia (macOS 15) introduces new Continuity features for seamless access between iPhones and Macs. For a faster browsing experience, Safari will now feature page summaries.

visionOS 2 allows users to transform 2D photos into spatial photos. It now also supports intuitive new hand gestures to get to frequently used features like Home View and Control Center. Additionally, Apple’s headset is launching in more countries outside of the US.

watchOS 11 now comes with features such as Training Load for measuring workout intensity, and the ability to pause fitness rings during rest periods without losing streaks. The new Vitals app tracks health metrics and alerts users to potential issues, while interface upgrades enhance smart stacks and Photo watch faces.


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