IAM Worldwide has released a new commercial starring Anna Leigh Waters, the global pickleball star who was recently named the company’s Global Sports Ambassador.
The 60-second commercial puts Waters and the brand’s IAM Amazing Organic Barley Gummies in the spotlight, connecting her career as an elite athlete with the company’s focus on convenient daily nutrition.
In the playful commercial, Waters goes head-to-head with an animated IAM Gummy Bear in a fast-paced pickleball rally. While the spot leans into the fun and accessibility of the sport, it also highlights the discipline and physical demands of competing at the highest level.
Waters, who holds the World No. 1 ranking in pickleball, has won multiple titles and has helped drive the sport’s growing popularity around the world.
Pickleball has also gained significant momentum in the Philippines, with dedicated courts and facilities opening in different parts of the country as more Filipinos take up the sport.
For IAM Worldwide, Waters’ appointment is part of its push to connect its products with active lifestyles. The IAM Amazing Organic Barley Gummies are positioned as a convenient daily option for athletes, sports enthusiasts, and people looking to incorporate wellness products into their routines.
The campaign carries the brand’s broader message that health is an important part of living a successful and fulfilling life.
The new commercial is available through IAM Worldwide’s official social media channels, including Instagram and Facebook.
Waters is also scheduled to visit Manila this October for a press conference presented by Franklin Sports and IAM Worldwide, giving Filipino pickleball fans a chance to see the global star in person.
