airasia Digital, the digital arm of Capital A, has announced that it is rebranding as MOVE Digital (MOVE) to emphasize its commitment towards travel.
This rebranding marks a new phase of growth for both its digital businesses: airasia Superapp and BigPay.
As part of the transformation, MOVE’s travel platform business, airasia Superapp, will also undergo a brand refresh and change its name to “airasia move” in the near future.
Co-founder of AirAsia and CEO of Capital A Tony Fernandes will assume the role of Executive Chairman of MOVE. He will play a role in driving the close collaboration between both airasia Superapp (airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.
Joining Fernandes in this venture is Nadia Omer, who will assume the role of chief executive officer of airasia move effective October 26.
According to Fernandes, Omer’s key priority will be advancing airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan.
The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years.
Meanwhile BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.
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