• December 3, 2024

SM Prime Holdings, Inc. (SM Prime) and World Wide Fund for Nature Philippines (WWF-Philippines) have teamed up for YOUth are the Future, a program aimed to equip young student leaders with knowledge on environmental conservation, climate change, and sustainability issues. 

“There is no better time than now to educate the youth. As stewards of the planet, it is important that they have an opportunity to learn about environmental conservation, encourage them to voice out their fresh ideas, and share new perspectives,” said WWF-Philippines Education for Sustainable Development Project Head Dino Calderon. 

“When we provide our young student leaders with learning opportunities and expose them to practical solutions, we have a chance to help them design a sustainable future. We are committed to make sure that things change for the better,” said Hans “Chico” Sy, President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion. 

During the grand launch last October 10, student ambassadors from various Metro Manila high schools participated in a discovery tour around the SM Mall of Asia Complex, which features SM Prime’s sustainability efforts and disaster resiliency practices.

The formal introduction and pinning ceremony of YOUth are the Future Ambassadors was held at the SMX Convention Center. Leaders and representatives from SM Prime, WWF-Philippines, government agencies, and foreign dignitaries were present at the event. 

In a message she delivered during the event, Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo-Loyzaga said, “Our journey is really about the race to resilience, as our climate changes, society is changing. Sustainability is our pathway to survival as a planet and that is what resilience is really about, the ability to withstand the impacts of the hazards that we know and those that we could face in the future.” 

The youth ambassadors will participate in a three-day eco-camp at the Pico De Loro Beach and Country Club in November, where they will learn about waste and energy management, resource optimization, and climate mitigation and adaptation strategies from some of the country’s experts. 

The expected output from the eco-camp is a Green Manifesto that outlines their plans to effect change and a storybook module co-authored by all the participants. The program will culminate through a series of mall and school tours throughout Metro Manila to boost youth engagement and student ambassador recruitment.

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