Yamaha celebrates YZone’s 14th anniversary, revamps flagship store

In celebration of YZone’s 14th anniversary, Yamaha Motor Philippines unveiled the redesigned YZone Flagship Shop in Greenfield District, Mandaluyong.

Keeping the brand essence intact, The YZone revamping process took inspiration from Yamaha’s corporate mission—that is, to be a kando-creating company by offering “new excitement and a more fulfilling life for people.” The redesigned YZone aims to strengthen the brand’s connection with Filipinos by providing top-notch products and customer services. 

The renovated showroom features a new premium façade with a sleek glass-made YZone trademark. Inside the shop, customers will be greeted with distinct sections for each motorcycle category. This setup helps customers explore the diverse options Yamaha offers. Motorcycle displays, helmets, and apparel are strategically arranged to showcase different riding lifestyles and allow customers to envision expressing themselves through Yamaha.

During the event, YZone offered exclusive discounts and giveaways, raffled of a brand new YZF R3, and mounted a test ride activity where participants were able to experience riding Yamaha Sport Machines in a controlled riding course and on actual roads.