After the successful launch of the ‘Start Youniqueness’ campaign for Yamaha’s Mio Fazzio in Davao City, Yamaha Motor Philippines, Inc. is taking the experience to another level. The focus is on reshaping fashion through dynamic motion and fostering innovation, fluidity, and inclusivity in expressing individual personalities. This underscore Yamaha’s commitment to delivering a machine that not only enhances your ride but also embraces your passions and elevates your personal style.
To amplify this, Mio Fazzio owners were invited to participate in an exclusive contest called Fashion 4 Fazzio. The challenge wasn’t just about competing against one another but about upgrading their style and showcasing their distinct looks.
Contest qualifiers stayed at Privato Hotel for a weekend, where they had a fashion class with Bon Hansen Reyes and Kristine Ordinario from the Fashion Institute of the Philippines on the first day. The instructors shared insights into the latest trends and taught the participants how to craft a well-put-together look based on their individual style. Aside from bringing their own clothes, the contestants also visited Yamaha’s partner brands—Nobody Clothing, DBTK, and Coziest Brand—to select clothing items to complete their ensemble.
On Day 2, the participants headed to Balara Content Studios for a photoshoot, showcasing their chosen outfits. Each participant had the opportunity for five shots in six distinct areas with the Mio Fazzio. The day concluded with a runway show attended by media guests, influencers, and YClub Riders.
Several awards were given. Erica Dela Cruz won the Social Media Award for the best event posts, while John Rhino Reyes earned the Champagne Award for the most sparkling personality. On the other hand, Glenn Petersen claimed the Rockstar Rookie Award for embodying the Gen Z vibe.
Mackane Encarnacion (Pablo Fits) and Chickle Kate Dela Rosa stood out for their uniqueness, securing the Dope as Fazz award. Each of them received a P30,000 shopping spree across various brands, including Yamaha partners DBTK, Nobody Clothing, and Coziest Company.