There’s a new activewear brand in town, and it’s built with women in mind. VIKA made its Philippine debut through “VIKA Her Game,” a pickleball event at Athlete Central PH in Cainta, Rizal.
The brand aims create sportswear that actually keeps up with real life—whether you’re training, running errands, or just staying active.
“Our mission is simple: to create activewear that truly understands women,” said Ronald Villamin, CEO VIKA sportswear. “Every piece is designed to empower women to move and lead with confidence, without compromising on comfort, function, or style.”
VIKA’s debut collection features tailored fits and breathable, high-performance fabrics designed for all-day wear. The pieces were developed in collaboration with Filipina athletes, trainers, runners, yogis, and lifestyle creators to ensure functionality across different activities.
The launch event gathered around 200 guests, including athletes, media, influencers, and active lifestye communities.
Supporting partners included Banana Boat (sunblock) and Mars Chocolates (Snickers and Doublemint), and Onward (audio, video and automation solutions).
For more info on VIKA, visit the official website or check out their Facebook, Instagram, and TikTok pages.
