• May 21, 2024

Last year TikTok launched a content filtering tool that allows people to filter out videos with words or hashtags they’d prefer to avoid seeing in their For You or Following feeds. Since then, TikTok heard from parents and caregivers that they’d like more ways to customize the topics their teen may prefer not to stumble upon.

TikTok responds to user feedback by bringing this filtering tool to Family Pairing, empowering caregivers to help minimize teens’ exposure to potentially unsettling content.

To adapt this feature for Family Pairing, TikTok engaged with experts, including the Family Online Safety Institute, on how to strike a balance between enabling families to choose the best experience for their needs while also ensuring respect for young people’s rights to participate in the online world.

By default, teens can view the keywords their caregiver has added. TikTok believes this transparency can help to prompt conversations about online boundaries and safety. The keywords caregivers add will be a personalized layer on top of TikTok’s Content Levels system, which already helps to keep content with more mature or complex themes from reaching audiences between ages 13-17.

TikTok also announced that it will launch later this year the global Youth Council, where it will listen to the experiences of those who directly use the platform and be better positioned to make changes to create the safest possible experience for its community.

In a similar way to how TikTok engages regularly with more than 50 academics and leading experts from around the world through the Content and Safety Advisory Councils, this new Youth Council will provide a more structured and regular opportunity for youth to provide their views.

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