Depicted by the shopping bag icon, this new tab feature opens up a familiar shopping interface where you can directly access anything related to your shopping activities. On top of the various products being showcased, you can view orders, access your shopping cart, set address and payment methods, and chat with merchants.
The products in the Shopping Center feature have been divided according to categories so that users can find what they are looking for quickly and easily, such as beauty, women’s clothing, electronics, food, and more.
Products highlighted are presented according to the users’ habits and interests while using the app, creating an even more pleasurable and convenient experience for buyers while generating high demand among merchants with products that suit their customers’ profiles.
In addition, the top of the page also has prominent flash sale information and a countdown time, so users don’t miss out on information about items that are on sale.
Local brands, merchants and creators are already leveraging on the newly launched feature to drive an enhanced shopping experience with TikTok Shop.
For merchants, the Shopping Center feature provides flash sales and brand snaps during daily sales and big sales in the coming Payday campaign. With vouchers showing on search banners and subsidized deals in feeds tabs, they help sellers to convert consumers during campaign periods.