In today’s premium TV landscape, innovation is no longer defined by specifications alone, but by the quality of the viewing experience. TCL is tapping into this shift with its SQD Mini LED platform, focused on delivering tangible improvements in picture quality through advanced display technology.
At the core of the new platform are three key innovations: Precise Dimming, Super QLED, and Ultra Color Filter.
Precise Dimming improves light control across the screen through a combination of concentrated light design, next-generation micro lenses, optimized backlight architecture, and upgraded light control algorithms. The result is improved clarity, stronger contrast, and more stable image quality across different types of content, from sports to films and gaming.
Super QLED enhances color performance by expanding color gamut, improving color purity, and optimizing blue light energy. This allows for richer and more accurate color reproduction, delivering images that appear more natural and consistent across various viewing scenarios.
Ultra Color Filter further refines color output by reducing impurities and improving precision in color transitions. This enables deeper detail within shades and more realistic visual depth, particularly in complex scenes such as landscapes or fast-moving visuals.
Together, these technologies are designed to enhance overall picture quality through stronger contrast, richer color, and sharper visual detail.
TCL said the development is supported by its display ecosystem and manufacturing backbone, including TCL CSOT, as well as ongoing global R&D investment.
This upgrade is backed by TCL’s strong global market performance. According to Omdia, TCL ranked No.1 globally in shipment market share for 75-inch-and-above TV sets in 2025, No.1 in global Mini LED TV shipment market share in 2025, and No.1 in global Google TV shipment market from 2021 to 2025.
