• December 9, 2023

After a two-year hiatus, Cebu’s Sinulog Festival returned with a bang. PLDT Inc.’s wireless arm Smart powered the grand festival in partnership with the local government of Cebu City and Sinulog Foundation, Inc.

In keeping with tradition, Cebuanos honored the 458th Fiesta of Señor Santo Niño with lively parades, concerts, pageantry, and competitions.

Smart powered up various activities such as the Grand Sinulog 2023 Ritual Showdown, Ms. Sinulog Festival Queen 2023, and the private events at Sinulog Night, among several other lined-up events.

Smart’s reliable wireless connectivity also enabled media entities and festival goers to livestream the events, spreading the Sinulog fun and cheer across the world in real-time.

Anticipating the massive number of festival goers, Smart also seized the opportunity to invite its customers to register their SIMs by putting up more accessible SIM Registration booths around Cebu City.

As mandated by the SIM Registration Act, Smart and TNT are accelerating the deployment of SIM Registration booths and touchpoints all over the country. The touchpoints offer assistance to Smart and TNT customers needing information on how to register their SIM, as well as provide physical assistance to customers with special circumstances—seniors, persons with disabilities, and those still using basic phones.

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