• March 4, 2024

SM Supermalls kicked off the first of 84 Christmas tree lighting ceremonies to usher in the holiday season at SM Aura with “Ilaw at Ligaya,” a modern Filipino spectacle featuring a Pinoy-themed fashion show set to Pinoy carols and beats by Pinoypela, ROFG, and Prestige Band. 

Leading the lighting ceremony of a giant Capiz parol and a bedecked 33-foot Christmas tree were Taguig City Mayor Lani Cayetano, SM Supermalls President Steven Tan, and SM Engineering Design and Development President Hans Sy Jr.

From eco-friendly ornaments incorporating rattan, raffia, abaca. and buri that adorn the tree and mall décor, to the glittering curtain of LED lights that brighten the halls, this year’s holiday display at SM Aura is especially meaningful and unique.

Taking center stage is the mall’s 33-foot Christmas tree adorned with handmade ornaments using locally sourced materials such as Christmas balls wrapped in rattan and abaca, iridescent orchid blooms of capiz, and traditional bamboo parols.  A stunning three-foot capiz shell star to represent the Star of Bethlehem sits atop the tree.

The night’s main attraction was a fashion runway show directed by Joey Espino of Runway Productions. Mall tenants such as Rhett Eala, Kultura, Dona Lim, Frankie General Store, Plains & Prints, and Zarah Juan showcased a blend of Pinoy streetwear and formal pieces, paired with playful accessories, much to the delight of the audience.

SM Supermalls will continue to launch its much-awaited Christmas centerpieces all over the country until early November with uniquely designed and themed trees and holiday installations that promise to delight kids of all ages in each of SM’s 84 malls.

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