• August 2, 2026

SM Supermalls is working with RunRio to mount the first ever Pride Run 2024 on June 22 at SM by the Bay, SM MOA Complex.

This event is a testament to SM Supermalls’ commitment to inclusivity and championing its malls as safe spaces—for women, children, and the LGBTQIA+ community.

The Pride Run 2024 press conference held at SM Megamall brought together partners who value diversity and inclusion. From left: Pantay Chairperson Thysz Estrada, LoveYourselfPH Executive Director Ronivin Pagtakhan, RunRio President and CEO Rio de la Cruz, SM Supermalls SVP for Marketing Joaquin San Agustin, BingoPlus Foundation Executive Director Angela Camins Wieneke, and Metro Manila Pride Organization Community Engagement and Management Co-Lead Ashley Jaye Milag. 

The Pride Run invites members of LGBTQIA+ community, their families and allies, their friends, and casual to serious runners to participate in the 3K, 5K, and 10K runs.

Each runner will receive a Pride Run singlet, a race bib, and a timing chip. There are finisher’s medals specially designed for this maiden event. And if you’re physically unable to join the run, but want to support the cause, there’s a virtual run that you can participate in.

During the evening’s awarding ceremonies, queer artists and drag queens will provide music and entertainment. 

Pride Run 2024 is also being supported by DigiPlus Interactive Corp., through ArenaPlus and BingoPlus Foundation, in their efforts to provide accessible healthcare to various communities. Additional event partners include LoveYourselfPH, Pantay Inc., and Metro Manila Pride Organization. 

Join SM Supermalls in promoting inclusivity and safe spaces where everyone can express themselves without fear. Show your support and have fun by signing up for the Pride Run 2024 here.

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