For generations, SM Supermalls has played an integral role in the everyday lives of Filipinos—a place for shopping, celebration, connection, and community. As lifestyles evolve, so does SM.
Today, the transformation goes beyond infrastructure and tenant mix. SM Supermalls continues to innovate in the ways it serves, empowers, and grows with the people it was built for.
At the heart of SM’s transformation is the belief that its greatest strength lies in the relationships it builds—with customers, employees, partners, and communities.
3,500 epic brand deals, one SM 40th celebration
To mark its 40th anniversary, SM launches its biggest nationwide promotion yet: a 40-day shopping festival from August 1 to September 9, 2025. Spanning 88 malls and featuring over 3,500 deals from beloved brands, the event includes flash sales, bundles, gamified promos, and exclusive offers via the SM Malls Online App.
More than just a retail event, this milestone is a nationwide thank-you to millions of loyal shoppers who have made SM part of their lives for four decades.
Growing local, building futures for MSMEs
From empowering MSMEs to holding nationwide job fairs, SM fosters economic opportunity across the country. Since 2019, its MSME programs have supported 17,000 local businesses, while its partnerships with DOLE and LGUs continue to generate jobs.
Caring for the planet and the next generation
Environmental sustainability is central to SM Supermalls’ operations. Rooftop solar panels in 48 malls generate clean energy, while water recycling systems and rainwater treatment help conserve resources. Flood mitigation is supported by catchment basins in 29 malls, and 69 malls offer bike-friendly features and EV charging stations to promote cleaner air.
Programs like Trash to Cash, Plastic and E-Waste Collection, and the Waste-Free Future campaign encourage tenants and shoppers to reduce, reuse, and recycle. Clearly labeled bins and regular coastal cleanups reinforce these efforts.
Through SM Cares, SM unites communities, mallgoers, and partners in climate action—fostering a shared culture of sustainability that empowers Filipinos to protect the planet for future generations.
Inclusive by design
SM Supermalls continues to champion inclusivity by creating welcoming spaces and equal opportunities for all. Women make up 65% of its workforce, and the majority of its leadership team is composed of women.
SM supports women-focused initiatives year-round and is also a strong ally of the LGBTQIA+ community, celebrating Pride Month with inclusive events and forums.
Through SM Cares, the company also champions persons with disabilities, hosting large-scale events like the ASP Angels Walk for Autism and the Happy Walk for Down Syndrome.
Its Emergency Preparedness Forum equips PWDs and senior citizens with critical life skills, while the SM Mall of Asia Arena remains a national model for accessibility.
SM also fosters literacy and community connection through Book Nook, a storytelling hub open to all.
Innovating for modern lifestyles
SM’s transformation reflects the evolving lifestyles of Filipino families. The rise of wellness and outdoor living inspired the SM Active Hub—fitness zones featuring Pickleball courts and running tracks.
These are complemented by SM Paw Parks and Bike-Friendly facilities, making malls more inclusive for active, health-conscious communities.
On the digital front, SM enhances convenience with the SM Malls Online app, cashless payments, and digital directories. Its expanding omni-channel setup lets shoppers browse, buy, and enjoy their favorite brands in-store, online, or through hybrid options like pickup and delivery.
Celebrating 40 years of evolving with you
As SM Supermalls marks its 40th year, it celebrates decades of innovation, community building, and customer connection. What began as a vision to make retail more accessible has grown into a dynamic force shaped by the evolving needs of Filipinos.
Today, SM continues to reimagine the mall experience with thoughtful design and technology—introducing lifestyle zones, wellness spaces, and smart locators in malls like SM City Laoag, SM City Sto. Tomas, and MOA Sky for more personalized and seamless visits.
At its core, SM is built around the evolving lives of its customers. Whether it’s what people need today or what they’ll need tomorrow, SM continues to grow and adapt to serve them better.
