In the spirit of the Christmas season, the SM Store took a step beyond the festive celebrations by sharing love and joy, especially to those who have less in life.
From December 1 to 15, 2023, the SM Store initiated the ‘Shop & Share a Toy’ program, which encouraged shoppers to spread joy to children.
The program—in collaboration with SM Foundation, SM Cares, and non-governmental organizations such as World Vision, Good Neighbors Philippines, and UNICEF Philippines—invited shoppers to donate a brand new toy for only P100 with a minimum single-receipt purchase of P3,000 at any SM Store.
Through the collective efforts of the community, 5,000 new toys found their way into the hands of children aged 3-7 across various regions of the Philippines.
“At SM Store, we value the significance of sharing and giving. ‘Shop & Share a Toy’ presents a meaningful collaboration among SM Store, partner NGOs, and our loyal shoppers to bring joy to the lives of less privileged children this holiday season,” Dhinno S. Tiu, EVP SM Store.
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