SM Prime Holdings, Inc. (SM Prime) officially unveiled the SM Seaside Cebu Arena to trade, industry and corporate partners on July 9, signaling the next milestone in the expansion of its South Road Properties (SRP) estate and strengthening Cebu’s position as a major destination for live entertainment, tourism and business events.
The P7-billion venue forms part of an integrated district that also includes SM Seaside City Cebu, the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson, and Radisson Hotel, creating a hub designed to host concerts, conventions and large-scale gatherings.
“This arena is part of our long-term vision for Cebu. By creating a world-class platform for live entertainment and large-scale gatherings within SRP, we give local and foreign tourists another reason to visit and stay longer,” said Jeffrey C. Lim, SM Prime president. “More importantly, this investment will generate economic opportunities for local entrepreneurs and nearby communities.”
Around 400 guests from the events, entertainment, tourism, hospitality and corporate sectors attended the trade launch, where an immersive flythrough presentation showcased the arena’s design and capabilities.
Designed by global architecture firm Arquitectonica, the arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests, making it the largest indoor arena in the Visayas.
Its wave-inspired glass façade mirrors the design language of the SM Mall of Asia Arena, while a center-hung display delivers high-definition visuals and real-time event integration for concerts, sporting events, corporate shows and other productions.
The venue also features 30 Premier Suites overlooking the event floor, each equipped with private amenities and exclusive access to VIP lounges, a café, and dedicated entrances.
SM Seaside Cebu Arena will open its major events calendar with the BINI Signals World Tour on July 11. Other upcoming shows include IV of Spades, TJ Monterde and KZ Tandingan, Hillsong Worship and LANY.
