• July 25, 2024

Summertime at SM just got even more exciting! In partnership with SVEN—The Digital 1st Agency, SM Supermalls has transformed its SuperKids Zone in Roblox into a full Metaverse replica of an SM Mall. 

Yes, that means aside from cool obbys, fun rides, and secret rooms, SM’s Roblox game upgrade now includes a complete mall experience. From groceries to gadgets, shopping to dining, SM’s got it all for the SuperKids in the world’s top social Metaverse for kids.

And if touring the 10x bigger SM SuperKids Zone isn’t enough, there will be mini game drops to watch for all throughout the summer break. 

The new #SMSuperKidsZone in Roblox was launched last April 14 at the SM Mall of Asia, where media partners, as well as MOMfluencers and their kids, had their exclusive access to experience the game and witnessed the start of SM’s nationwide Roblox mini tournament in partnership with SM Cyberzone.

“In 2022, SM Supermalls became the first mall chain in the country to enter the Metaverse and SuperKids had an aweSM time exploring, playing, and meeting new friends online in a reimagined SM mall experience,” said Jonjon San Agustin, SM Supermalls’ SVP for Marketing.

“The initial launch last year resulted in more than 100,000 plays in just two months. This 2023, we are happy to engage more with our future shoppers—our SuperKids, as we surprise them with an exciting on-ground competition during our #SMSuperKidsZone mini tournament in select SM malls nationwide,” he added. 

Fifteen SM malls nationwide are hosting the #SMSuperKidsZone mini tournament on-ground: 

Competition season officially started last April 15, where participants also got the chance to meet popular Roblox YouTuber Junell Dominic. 

The competition will happen from April 15, 16, 22, 23, 29, and 30 between 3 and 4 p.m. 

Aspiring SM SuperKids Zone Mini Tournament champions may register here.

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