• January 27, 2023

Baguio, a city known for its diversity and creativity, is committed to showcasing the rich and vibrant heritage of the Cordillera region and its people.

SM City Baguio, an avid supporter of the city’s commitment to the preservation of art and culture, has partnered with the Baguio Museum to further preserve and promote the city’s vast cultural heritage through technology.

Through SM’s donation of P500,000, the Baguio Museum personnel and youth volunteers will undergo audio-visual training to digitize and preserve the museum’s art collections, cultural artifacts, and data.

“Baguio Museum is a bastion of the rich history, culture, arts and traditions of the Cordillera region and its people. Learning how to leverage technology and best practices to preserve its collection of community treasure is important for the sustainability of the museum,” said Baguio Museum executive director Stella de Guia.

“As we undertake this digitization program, we hope to preserve our Filipino heritage through modern means. By doing so, future generations are given the opportunity to celebrate the history of the Mountain Provinces’ vibrant culture. And at SM Supermalls, where we hold heritage, preservation and culture in very high regard, we look forward to working with you towards the sustainable development of our beloved Baguio City,” said SM Supermalls president Steven Tan.

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