- June 9, 2023
Shopping, rewards, and payments platform ShopBack has launched ShopBack Travel Club, an influencer showdown and user content contest.
Winners will win a free trip abroad and exclusive travel perks, which include free hotels stays in Bali from partner hotels of Agoda and Booking.com, as well as other discounts and perks from Klook and other partners.
The project is in line with the continued growth that ShopBack is seeing among its travel merchants this 2023. During the first quarter of 2023, ShopBack saw an increase of more than 20% in average transaction value and observed a 3x growth in gross merchandise value vs. 2022 for the travel category.
The campaign kicks off with a showdown between two groups of influencers who are being sent to Boracay this May 26 to outdo each other with travel content. The official hotel partner for the trip is Hue Hotels and Resorts Boracay. Aside from a free trip and perks, the winning influencers would also be the face of ShopBack’s travel campaign for the year.
Users can join the contest by simply uploading travel videos on TikTok and Instagram Reel. They should also mention the event tagline—“Get paid to travel with ShopBack.”—tag @shopbackph, and have the hashtag #ShopBackTravelClub.
Travel influencer Patrice Averilla (known as an Avelovinit on social media) and official media partner Tripzilla.ph will serve as judges. Winners will be determined based on the following criteria: judges scores (40%), reach on TikTok and Instagram Reel views (30%), and likes, comments, and shares (30%).
Winners would be announced in time for ShopBack’s 8th birthday celebration, which will be happening from June 15 to 22 with an event in Glorietta from June 17 to 18.