It started with a problem: too much plastic waste.
It ended with a solution that bikers across Metro Manila and Southern Luzon can now lean on—literally.
Shell Philippines has installed 110 bike racks made entirely from upcycled plastic, giving new life to 3,000 kilograms of trash and proving that sustainability can be both local and practical.
The initiative highlights the power of the circular economy and supports the country’s Extended Producer Responsibility (EPR) efforts.
The project is part of Shell’s broader sustainability program and was officially launched during its Sustainability Week on October 24, 2024. The first batch of 55 racks was deployed in early 2025 at Shell Mobility stations, with the remaining units set for installation in the third quarter of the year.
Shell purchased plastic credits from PCX Markets, a responsibility platform that offers upstream solutions and helps fund plastic pollution cleanup projects around the world. Each credit supports the collection and processing of 1,000 kilograms of plastic waste through PCX’s project partners. This initiative benefits EFT Philippines, a Davao-based SME that upcycles plastic waste into products like outdoor furniture.
With funds from credit sales, EFT Philippines was able to grow its impact—buying more plastic waste from informal sector workers through junk shops and similar aggregators. Shell then supported the circular economy by purchasing upcycled bike racks from EFT, completing the loop from waste collection to end-product utilization.
Shell is committed to advancing the circular economy for plastics and aims to increase the use of recycled materials in its branded packaging to 30% by 2030. It also seeks to ensure that all packaging is either reusable or recyclable. This reflects Shell’s broader approach to sustainability—integrating environmentally responsible practices across the entire value chain.
