Shell Lubricants Philippines recently organized the inaugural Fast Track: Shell Helix Auto Workshop Summit at the SMX Convention Center in Pasay with the aim of empowering auto workshop businesses by helping them adapt, thrive, and reach their full growth potential.
The summit showcased Shell Lubricants’ top-notch Shell Helix products and services while offering auto workshop owners the opportunity to accelerate and expand their businesses. It also featured talks from industry experts covering Shell lubricants, business development, fintech, and franchising tracks.
Chi Malabanan, Shell Helix Brand Manager, unveiled the new brand campaign, which emphasizes the importance of selecting a partner known for consumer trust, superior products, and advanced technology. Malabanan pointed out Shell Helix’s century-long history and its strong reputation for trust, quality, and reliability.
One of the highlights of the event include the presentation on the partnership benefits represented by the acronym LUBES: Learning, Upgrade, Business development, Elevating the business through digital expansion, and the Shell Helix product portfolio.
Also discussed during the summit were industry trends, the need for the right partner to stay competitive, and the importance of trust in the industry.
Shell Helix offers a range of products, technical support, marketing materials, and a network of auto workshop owners to fast-track business growth and success.
Auto workshop owners interested in partnering with Shell Helix can sign up here.
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