Xiaomi Philippines has tapped P-Pop group SB19 as the official Philippine ambassadors for its new REDMI Note 17 Series, bringing together the group’s high-energy lifestyle and the smartphone lineup’s performance-focused features.
Known for their demanding schedules, creative pursuits, and packed performance calendar, the five members—Pablo, Josh, Stell, Ken, and Justin—each highlight a key capability of the new REDMI Note series.
Stell puts the spotlight on the lineup’s 10,000mAh battery, designed to support long days of rehearsals, shoots, and performances. Ken showcases the 100W HyperCharge technology, which allows users to power up quickly when time is limited.
Justin highlights the series’ new design and dynamic Photochromatic back, which changes its appearance under different lighting conditions. Josh takes mobile photography underwater, showcasing the series’ IP66, IP68, IP69, and IP69K ratings, along with up to two-meter water resistance for up to 72 hours. Meanwhile, Pablo demonstrates the lineup’s durability with its claimed three-meter drop resistance, designed to withstand accidental bumps and falls.
Together, SB19 showcases how the REDMI Note 17 Series is built to support different aspects of an active lifestyle—from staying connected and powered throughout the day to creating content, expressing personal style, and handling unexpected moments.
Rather than targeting a single type of user, Xiaomi positions the series as a versatile lineup designed for people with different ways of moving, creating, and experiencing everyday life.
The REDMI Note 17 Series will officially launch in the Philippines on September 15.
