• July 20, 2024

PUMA is reviving one of its most iconic sneakers, the PUMA Palermo, a terrace legend and a shoe that pays homage to the coastal capital of the island of Sicily.

After being teased by PUMA collaborator and ambassador Dua Lipa earlier in 2023, the Palermo OG is now set to make its official return. This low-top originally made its debut in 1980s football stadiums, where it was a staple among the terrace crowd.

PUMA’s 2023 bring-back features the shoe’s original blue-and-white colorway, complete with the signature T-toe construction, classic gum sole, and the gold-stamped PUMA-branded tag. Lastly, PUMA’s cat logo can be found on the shoe’s heel.

The Palermo was originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including London, Oslo, and many more.

As a tribute to the shoe’s Sicilian namesake, the upcoming August drop includes two additional colorways, featuring vibrant schemes inspired by Palermo’s iconic fruit vendors, known locally as fruttivendolo.

The PUMA Palermo OG will be exclusively available starting July 18 at the newly opened PUMA L2 Main Wing Shangri-La and on PUMA.com.

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