Sneakerheads and K-Pop enthusiasts, listen up! Something epic just dropped from global sports brand PUMA.
To mark its first campaign with K-Pop girl group IVE, PUMA released the 2000s tech-inspired Teveris NITRO—kicks that bring a whole new level of comfort with its NITRO cushioning.
Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with a sporty edge. Incorporated at the midsole is the NITRO foam, which provides top-level cushioning, a responsive stride, and a lighter-than-air feel.
PUMA’s latest campaign features IVE in a Y2K-themed concept shoot. The members of the girl group step into the spotlight against an iridescent backdrop that showcases a dreamy, pastel aesthetic, perfectly complementing the campaign’s theme.
IVE members are in thoughtfully curated outfits from the DARE TO, PUMA Team, and CLASSICS collections styled with Teveris NITRO sneakers, which are available in four colorways that are exclusive for Asia.
To make this release extra special, PUMA is giving fans of IVE in Southeast Asia and Taiwan exclusive collector’s items. When you buy PUMA items worn by IVE, you’ll get a set of six autographed PUMA x IVE photocards. Each set includes individual selfies and signatures from all siz members, and this offer is available for a limited time.
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