Global sports brand PUMA has officially launched its Go Wild Podcast, the latest addition to its bold “Go Wild” brand campaign that celebrates courage, authenticity, and self-expression in sport and lifestyle.
The initial episodes, hosted by sprint and hurdle legend Colin Jackson, feature intimate conversations with PUMA’s top ambassadors, athletes, and influencers—dubbed The PUMA Wild Ones—who embody the brand’s fearless spirit.
The premiere episode kicks off with none other than the fastest man in the world, Usain Bolt, in a dynamic 30-minute sit-down. The candid conversation covers the highs and lows of Bolt’s legendary career, including the emotional aftermath of his 2011 World Championship disqualification.
Through personal stories and lighthearted moments, the Go Wild Podcast invites listeners into the minds of sports icons who continue to redefine their fields.
The podcast is part of PUMA’s broader Go Wild content series, launched in March as its largest global campaign to date. More episodes and video profiles are set to roll out throughout the year, including content from major sporting events such as the Boston Marathon and the Women’s Football Euro Championship.
To watch the first full Go Wild Podcast episode with Colin Jackson and Usain Bolt, click here.
