Police eyewear, the house brand of Italy’s De Rigo Group, is now available in Vision Express stores across the Philippines, with actor and producer Zac Efron as the face of the brand.
“We are ecstatic to bring Police in Vision Express because we believe this is a brand that resonates with Filipinos—bold, passionate, unapologetic. Their new tagline, Audacity Wanted, talks to the Filipino men who exude style and boldness,” said Neelam Gopwani, Vision Express President.
The Police Spring/Summer 2025 collection—available in select Vision Express stores—is anchored on the idea of audacity, a quality embodied by Efron’s multifaceted personality. The collection is designed for men who value style while staying authentic, and who embrace both tradition and reinvention.
The Police collection is divided into two main segments. There’s Contemporary, which offers original and modern shapes for a fresh and dynamic look, characterized by the application of the “Gothic P” or Police logo.
The second segment, Origins, is inspired by more classic lines and is recognizable by the iconic eagle logo, a tribute to the brand’s historical roots.
These are joined by Statement, the line that represents the excellence of the brand, encompassing the most distinctive and exclusive styles.
The Police SS25 collection is available in Vision Express branches nationwide.
