Packard Bell is marking its 100th anniversary with a full brand relaunch at IFA 2026, introducing a new visual identity, a “Tech it easy” philosophy, and a lineup of lifestyle-focused products led by the 14.5-inch DotBook laptop.
The brand, which was founded in Los Angeles in 1926, built its name by making consumer technology more accessible—from radios and color televisions to personal computers. Now part of the Acer Group, Packard Bell is returning with a renewed focus on simple, affordable technology designed around everyday needs.
“Tech it easy” reflects the brand’s approach to making technology easier to understand and use, particularly for consumers who want practical devices without unnecessary complexity.
Leading the new lineup is the 14.5-inch DotBook, designed for everyday tasks such as browsing, streaming, and work. It is joined by products covering entertainment, communication, creativity, and home use, including the DotLoop suitcase vinyl turntable, DotTune speaker, DotLine 4G feature phone, DotLook audio glasses, DotShine ring light, DotCombo keyboard-and-mouse set, and DotBass headphones.
Packard Bell is also expanding beyond traditional consumer electronics through a partnership with startup Steasy, unveiling a connected mini-steamer at IFA. The first product from the collaboration is expected to reach European markets in Q4 2026, with more launches planned through 2027.
The relaunch also introduces a new visual identity centered on a constellation of dots representing the letters “P” and “B,” while four colors—orange, purple, green, and yellow—will feature across the brand’s products and campaigns.
The DotBook and first wave of products are scheduled to arrive in European retail starting Q4 2026. Through Acer Group, Packard Bell will also leverage established customer support, service, logistics, and retail infrastructure across the EMEA region.
