North Trend Marketing Corporation (NTM), the master distributor of Castrol in the Philippines, held its 2nd National Conference and celebrated the 125th anniversary of the Castrol brand at Nustar Hotel Resort and Casino in Cebu City.
The event served as a platform to share NTM’s strategies for 2024 and to recognize the top performers in 2023.
The program kicked off with the opening remarks from NTM Chief Finance Officer Emily Jane Ang Quilacio, who thanked partner distributors for their continuous support and trust not only for the Castrol brand but also for NTM.
“Despite the many challenges that we faced, you, our loyal partners, chose to stay with us through thick and thin and were more than eager to join us through this business journey,” she said.
Meanwhile, NTM Chief Operating Officer Ronald Ang highlighted the importance of considering emerging trends such as sustainable energy, diverse e-commerce platforms, rising e-vehicle sales, and better infrastructure as the company and its partners move forward.
The same message was echoed by Market Liaison Manager – Castrol Philippines Ronald Allan Cinco, who said Castrol was moving to become an integrated energy company. While the Castrol brand might be changing, Cinco said that “the soul and goal of Castrol is to look for an opportunity to meet the changing needs of customers.”
In terms of NTM’s marketing and operational strategy for 2024, NTM Sales Director Grace Lao Torrejas stated that Castrol will unveil new packaging later this year.
NTM CEO Jeffrey Ang closed the program by congratulating the top distributors for 2023. “We at NTM will intensify our operations this year and we will do our best to make Castrol the top-of-mind brand for lubricants,” he said.
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