Nissan Philippines kicked off its year-long celebration of 55 years in the country with “Unstoppable at 55,” a two-day event held on November 23 and 24 at the Venice Piazza, Grand Canal Mall in Taguig City.
The event, which showcased Nissan’s rich history and innovation, opened with Nissan’s new tagline, “Always Daring,” which was first introduced at the 9th Philippine International Motor Show.
Day One saw an exclusive gathering for media partners, loyal car clubs, and Nissan employees. The celebration began with speeches from Nissan Philippines President Yasuhisa Masuda and Atty. Ma. Theresa Veloso, who represented the City of Taguig.
There was also a panel discussion, where Nissan owners Raena Abella and Dexter Lim shared their personal experiences with Nissan and how the brand has become a part of their lives. President Masuda joined the discussion, emphasizing the importance of these connections to Nissan’s journey in the Philippines.
Adding excitement to the day was the unveiling of the NISMO Capsule Collection, a collaboration with local design lab SNK ATK. This six-piece clothing line blends fashion with the signature design elements of Nissan’s motorsport division, NISMO.
Nissan also honored its dedicated car clubs for their passion and loyalty, recognizing their essential role in the brand’s growth in the Philippines.
On Day Two, the event opened its doors to the public, inviting attendees to experience Nissan’s heritage and vision firsthand. Guests enjoyed interactive activities, raffle draws, and exclusive Nissan merchandise.
The Nissan Heritage Display was a major highlight, featuring a lineup of iconic models that captured the brand’s legacy. Classic vehicles such as the Fairlady Z and R32 Skyline GT-R shared the stage with the latest models, including the Nissan Z and Z NISMO.
“For 55 years, Nissan has always been a part of the Filipino journey, providing iconic, reliable vehicles,
said Masuda. “We thank everyone who has supported the brand and look forward to celebrating the next 55 years with them.”
